It is difficult to build and maintain a strong reputation with a muted voice. We often find this to be the case in countries where mainstream television and print media are controlled by political and business elites. In these environments, Fara Group leverages the power of online media and favorable local outlets to inspire communities and influence opinion leaders.
Our team has the necessary linguistic and cultural fluency to craft content that resonates with various local populations. We are mindful of the social and political sensitivities in different markets, and we carefully assess whether a particular situation calls for pushing a hard narrative or employing a softer touch.