{"id":2963,"date":"2020-12-28T14:38:13","date_gmt":"2020-12-28T19:38:13","guid":{"rendered":"https:\/\/faragroup.net\/sosyal-medyada-sicak-bolgeler\/"},"modified":"2021-02-09T09:51:24","modified_gmt":"2021-02-09T14:51:24","slug":"sosyal-medyada-sicak-bolgeler","status":"publish","type":"post","link":"https:\/\/faragroup.net\/tr\/sosyal-medyada-sicak-bolgeler\/","title":{"rendered":"Sosyal Medyada S\u0131cak B\u00f6lgeler"},"content":{"rendered":"<p><strong>Fara Grup&#8217;un Sekt\u00f6rel \u0130\u00e7g\u00f6r\u00fcleri<\/strong><\/p>\n<p>\u0130tibar zedeleyici krizler (siber sald\u0131r\u0131lar, \u00fcr\u00fcnlerin geri \u00e7a\u011f\u0131r\u0131lmas\u0131 ve y\u00f6neticilerin uygunsuz hareketleri gibi) bir \u015firketin hisse bedelini do\u011frudan etkiler. Sosyal medyan\u0131n ortaya \u00e7\u0131kmas\u0131 bu olumsuz etkileri iki kat\u0131na \u00e7\u0131kard\u0131.<\/p>\n<p>Her \u015feyden \u00f6nce, sosyal medya platformlar\u0131 herkese sesini duyurma f\u0131rsat\u0131 veriyor. Kullan\u0131c\u0131lar aras\u0131nda \u015firketleri ve y\u00f6neticilerini \u00f6ven az say\u0131da ki\u015fi olsa da, bir\u00e7ok kullan\u0131c\u0131 bu platformlar\u0131 ele\u015ftiri y\u00f6neltmek i\u00e7in kullanmakta. Hatta baz\u0131 k\u0131vrak kullan\u0131c\u0131lar, arama motoru sonu\u00e7lar\u0131nda bir kurulu\u015fun kendi internet sitesinden \u00f6nce yer alan bloglar bile y\u00fckleyebilmektedir.<\/p>\n<p>Sosyal medya, t\u00fcketicilere ve genel olarak topluma \u015firketleri davran\u0131\u015flar\u0131 ve kararlar\u0131 bak\u0131m\u0131ndan sorumlu tutabilme g\u00fcc\u00fcn\u00fc vermektedir. Bu g\u00fc\u00e7 g\u00fcnden g\u00fcne artmaktad\u0131r. Bununla berber olumsuz \u015f\u00f6hret kar\u015f\u0131s\u0131nda sessiz kalmak \u015firketler i\u00e7in durumu genellikle daha da k\u00f6t\u00fc hale getirir. K\u00f6t\u00fc haber h\u0131zl\u0131 yay\u0131l\u0131r. D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan aktivistler sosyal medyada bir araya geliyor ve firmalar\u0131n eylemlerinin sorumlulu\u011funu \u00fcstlenmesini sa\u011flamak i\u00e7in onlar\u0131n suiistimallerine y\u00f6nelik su\u00e7lamalar\u0131n daha fazla yay\u0131lmas\u0131na yard\u0131mc\u0131 oluyorlar. Sosyal medya aktivistleri, firmalar\u0131n y\u00fcksek sosyal ve \u00e7evresel standartlara uymalar\u0131n\u0131 te\u015fvik etmek \u00fczere hareket ettiklerinde, faydal\u0131 bir g\u00fcce d\u00f6n\u00fc\u015febilirler.<\/p>\n<p>Peki ama bir \u015firkete y\u00f6neltilen su\u00e7lamalar abart\u0131l\u0131 ve hatta daha da k\u00f6t\u00fcs\u00fc tamamen uydurma oldu\u011funda ne olacak? Kurulu\u015flar i\u00e7in sosyal medya adeta bir sanal iftira ve karalama ortam\u0131na d\u00f6n\u00fc\u015febiliyor. Tek bir yorum viral hale gelebiliyor ve milyonlarca insan\u0131n bir olaya bak\u0131\u015f\u0131n\u0131 etkileyebiliyor. Bu platformlar ayn\u0131 zamanda dengesiz. \u0130\u015f d\u00fcnyas\u0131 \u00e7\u0131karlar\u0131n\u0131 temsil edenlerin sesi genellikle aksi kan\u0131tlanana kadar g\u00fcvenilmez olarak kabul edilir, \u00f6zellikle g\u00f6r\u00fcn\u00fcrde s\u0131radan vatanda\u015f olan kullan\u0131c\u0131lar\u0131n sesine k\u0131yasland\u0131\u011f\u0131nda. Bu temsilcilerin s\u00f6ylemleri s\u0131kl\u0131kla so\u011fuk, hesap\u00e7\u0131, k\u00e2r odakl\u0131 ve a\u00e7g\u00f6zl\u00fc olarak g\u00f6r\u00fcl\u00fcr ve genel hatlar\u0131yla m\u00fc\u015fterinin veya \u00e7evrenin iyili\u011fini d\u00fc\u015f\u00fcnmedi\u011fi kanaati olu\u015fur. Bu nedenle \u00f6zel \u015firketlerin ama\u00e7lar\u0131 konusunda ku\u015fku duyanlar, sosyal medyada d\u00f6nen ve ger\u00e7ekli\u011fi teyit edilmemi\u015f olan herhangi bir olumsuz habere g\u00f6sterilen genel tepkiye hemen kat\u0131l\u0131rlar.<\/p>\n<p>Bazen iftirac\u0131 ve karalay\u0131c\u0131 sald\u0131r\u0131lar k\u00f6t\u00fc niyetli olabiliyor. \u0130yi organize olmu\u015f \u00e7evrimi\u00e7i sabotajc\u0131 &#8220;darbe \u00e7etelerinin&#8221; bir kurumun itibar\u0131na sistematik olarak sald\u0131r\u0131da bulundu\u011fu \u00f6rnekler mevcuttur. Twitter ve Facebook taraf\u0131ndan engellenen milyarlarca sahte hesap (trol veya botlar) sosyal medyadaki bu sahte propaganda olgusunun vahametine kan\u0131t niteli\u011findedir.<\/p>\n<p>Her ne kadar bireyler ve kurumlar sosyal medya \u00fczerinden kendilerine y\u00f6neltilen bu tarz sald\u0131r\u0131lara kar\u015f\u0131 hukuki i\u015flem ba\u015flatmak hakk\u0131na sahip olsa da, g\u00fcn\u00fcm\u00fcz platformlar\u0131ndaki anonimlik ve \u00e7ok katmanl\u0131 kimlik korumas\u0131 genellikle ger\u00e7ek su\u00e7lulara ula\u015f\u0131lmas\u0131n\u0131 zorla\u015ft\u0131r\u0131yor. B\u00f6ylelikle yasal yollara ba\u015fvurma tehdidi eskisi kadar etkili olmuyor.<\/p>\n<p>Sosyal medya \u00fczerinden bir bireye ya da kuruma y\u00f6neltilen zarar verici bilgiler ger\u00e7eklere dayans\u0131n veya dayanmas\u0131n, herhangi bir itibar riskinin varl\u0131\u011f\u0131 hafifletici \u00f6nlemlerin al\u0131nmas\u0131n\u0131 gerektirir. Bir t\u00fczel ki\u015fili\u011fe y\u00f6neltilen su\u00e7lay\u0131c\u0131 s\u00f6ylemler cevaps\u0131z kald\u0131\u011f\u0131 zaman, bunlar\u0131n ger\u00e7ek insanlar\u0131 veya bir rakibe zarar vermek i\u00e7in a\u00e7\u0131lm\u0131\u015f sahte hesaplar\u0131 temsil edip etmemesinden ba\u011f\u0131ms\u0131z olarak ele\u015ftirenlerin sesi daha da g\u00fcr \u00e7\u0131kacakt\u0131r.<\/p>\n<p>Fara Grup bir dizi itibar y\u00f6netimi \u00e7\u00f6z\u00fcm\u00fc sunar. Etkin risk azaltma s\u00fcreci, potansiyel itibar risklerini belirleme, bu tehditler kontrol edilemeyecek boyutlara ula\u015fmadan tespit etme ve \u00e7\u00f6z\u00fcmlemeye y\u00f6nelik strateji ve sistemlere sahip olunmas\u0131yla ba\u015flar. Fara Grup&#8217;un EWER \/ EUE\u00c7 (Early Warning, Early Response &#8211; Erken Uyar\u0131, Erken \u00c7\u00f6z\u00fcm) \u00e7\u00f6z\u00fcm sistemi, bu \u00a0s\u00fcreci sosyal medya izleme ve etkile\u015fim y\u00f6ntemleri konusunda yetkin dijital teknoloji uzmanlar\u0131ndan, stratejistlerden ve yazarlardan olu\u015fan deneyimli ekibiyle ger\u00e7ekle\u015ftirebilmektedir.<\/p>\n<p>Fara Grup ayn\u0131 zamanda tepkisel \u00e7\u00f6z\u00fcmler de sunuyor. \u0130leti\u015fim uzmanlar\u0131ndan olu\u015fan \u00e7okdilli ekibimizle, operasyonlar\u0131 hakk\u0131nda yanl\u0131\u015f anlamalara veya haks\u0131z su\u00e7lamalara maruz kalm\u0131\u015f kurulu\u015flara, bunlar\u0131n d\u00fczeltmesini sa\u011flamak \u00fczere medya savunuculu\u011fu hizmeti sunmaktay\u0131z. K\u00f6t\u00fc niyetli sald\u0131r\u0131lara maruz kalan \u015firketler i\u00e7in, Fara Grup olarak k\u00f6t\u00fc akt\u00f6rleri tespit edebilmekte ve onlara kar\u015f\u0131l\u0131k verebilmekteyiz. Grubumuz istihbarat becerilerini, bireysel istihbarat kaynaklar\u0131n\u0131 ve titizlikle ger\u00e7ekle\u015ftirilen sosyal medya takip s\u00fcrecini birle\u015ftiriyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130tibar Risklerini Azaltma<\/p>\n","protected":false},"author":3,"featured_media":2535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false},"categories":[22],"tags":[],"class_list":["post-2963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr","category-22","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sosyal Medyada S\u0131cak B\u00f6lgeler - Fara Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/faragroup.net\/tr\/sosyal-medyada-sicak-bolgeler\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sosyal Medyada S\u0131cak B\u00f6lgeler - 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